While your initiative and mission may be great, properly marketing your projects makes all the difference because building an audience and exposure will not only help you grow as an organization, but help you maximize your impact and make you stand out amongst other organizations! With a greater exposure, it will allow you to take on bigger projects and open you up to potential partnerships and sponsorships! Visit below to see how you can improve your marketing skills!
Tips for Successful Social Media Marketing!
- Be consistent! Whether it’s your brand colors or your posting schedule, make everything consistent. This is a great way to show your professionalism and make people more inclined to follow and support you.
- Know your audience. With your organization being geared towards a certain demographic, it’s important to gear your advertisement to them as well to best reach your target audience. If you are trying to reach elementary students, maybe primarily use Instagram to market and make your brand colors more bright and flashy to be more welcoming and interesting. If you would like to target adults, maybe go more for a muted color palette and focus on marketing on Facebook. It makes all the difference!
- Make use of all and any social media platforms that you can! In order to make a difference, you need to have an audience that will receive your help and service so maximize the time you put into marketing as much as you can by recycling your graphics and posts to multiple platforms!
Helpful Videos on Marketing
Click the button to visit a playlist of helpful Marketing Strategy Videos on the TCM Con Channel to help you better understand how to best market and grow your platform. Learn more in depth from amazing adult professionals below!
Additional Resources to Get You Started
When creating an initiative, it’s always important to have a professional website that highlights all of your work, your story, your team, etc. so people can learn more about what you do and how to help out. Website building can get pretty difficult so here are some free, amazing, user-friendly website builders that may work for you!